1.1 Valour Apparel Pty Ltd ("Valour," "we," "us," or "our") is dedicated to respecting and safeguarding your privacy. This Privacy Policy outlines how we collect, use, store, and protect your personal information, as well as your rights regarding the handling of this information.

1.2 We adhere to the requirements set forth by the Privacy Act 1988 (Cth) and comply with relevant privacy standards.

1.3 By accessing or using this website on any device, including but not limited to computers, mobile phones, tablets, or consoles ("Device"), you consent to this Privacy Policy

2.1 We may collect, store, and use personal information relevant to our operations as a sports apparel company. This information includes, but is not limited to:

• Your name, date of birth, and contact details (such as phone number, email, and postal address)

• Your purchase history, transaction records, and interactions with our website and other media (collectively, "Platform")

• Your server IP address and the internet domain from which you accessed our site

• Any additional information supplied by you or others, such as updated address information or delivery preferences.

3.1 Personal information is collected lawfully and transparently. Typically, we gather information directly from you during purchase transactions, website interactions, customer service engagements, or promotional activities. We may also collect data through conventional internet technologies like Cookies (small data files stored on your device) and analytics tools.

3.2 Our purposes for using this data include:

• Managing customer relationships and order processing

• Providing after-sale services and handling queries or feedback

• Publishing reviews, updating you on products or promotions, and creating content relevant to you

• Conducting promotions, contests, and surveys to enhance our services

• Analysing site usability, security, and advertising effectiveness via Cookies and tracking technologies.

3.3 We do not sell, trade, or transfer your personal information to outside parties except for trusted partners who assist in operating our Platform, conducting business, or providing services to you, under strict confidentiality agreements. We may disclose your information if required by law or to protect our rights, property, or safety.

4.1 We employ various security measures to safeguard your information. These measures include secure storage on our servers, encrypted transmission protocols (such as SSL for online transactions), and limited access to only necessary employees and authorised partners.

4.2 Our Platform may interact with third-party service providers located both in Australia and overseas. Valour has taken steps to ensure that these providers handle your personal information in compliance with relevant Australian privacy standards

5.1 Our Platform uses Cookies to enhance your browsing and shopping experience. Cookies allow us to personalise your visits, save login preferences, and optimise content. You may configure your browser to decline Cookies, but this may limit some Platform functionalities.

5.2 We use web analytics tools such as Google Analytics to understand Platform usage and effectiveness, gathering mostly anonymised data about page views, user locations, and browsing behaviour. However, this data may sometimes be associated with identifiable information, like during personalised browsing experiences or pre-filled forms. For details on Google’s data use, see Google’s Privacy Policy.

6.1 Valour complies with the Children’s Online Privacy Protection Act 1998 (COPPA). We do not knowingly collect information from users under 13 years of age, and our website is directed toward users aged 13 and above.

7.1 You may request updates or corrections to your personal information by contacting us. We strive to keep our records accurate and current.

8.1 We may update this Privacy Policy occasionally. Updates will be posted on this page, with the most recent version always accessible online. Continued use of our Platform indicates your acceptance of these updates.

For any questions, concerns, or complaints about this Privacy Policy or how we handle your information, please contact us at:
Email: online@valoursport.com.au
Phone: 1300 VALOUR